Gemini AI in iOS 18: Apple Inc. is dealing with Google to power their upcoming iPhone models with Generative Artificial Intelligence systems. As Bloomberg’s Mark Gurman has reported that Apple Inc. is currently in discussions to integrate Google’s Gemini artificial intelligence engine into the iPhone with iOS 18 this year.
This potential collaboration could mark a significant agreement that would impact the AI landscape.
Gemini AI in iOS 18
There are reports that Apple is in talks with Google to license their generative AI model, Gemini, to power some features in the upcoming iOS 18. This would be a major collaboration between the two tech giants, they are usually considered competitors.
It’s important to note that the deal is not finalized, and Apple may also be considering other AI providers like OpenAI.
Could Gemini Power iPhone AI in iOS 18?
In a surprising turn of events, Apple and Google, normally fierce competitors, are reportedly in talks regarding a potential partnership. Google’s powerful Generative Artificial Intelligence Model, Gemini, could potentially be integrated into upcoming iPhone features powered by iOS 18.
Why does Apple need external assistance to handle the Generative AI feature in iOS 18 instead of doing it independently?
Here are some reasons:
Apple could potentially negotiate with Google or another company to pay substantial amounts for premium status within the operating system. If it’s Google, the search giant could become the favored generative AI service on both Apple and Android phones.
Apple may not prioritize AI chatbots strongly but recognizes that consumers will desire them regardless. The partnership would fulfill that demand, all while potentially generating additional revenue for Apple.
Numerous ethical and privacy concerns exist in the generative AI realm. By entrusting that technology to a third party, Apple can attribute any issues to them and reduce its liability significantly.
Here’s another financial consideration: Operating Cloud-based generative AI is exceptionally costly and resource-intensive. By partnering with another entity, Apple shifts the burden of paying those substantial bills.
Partnering could also expedite Apple’s AI integration. For instance, it could collaborate with local providers in China like Baidu Corp. Instead of navigating regulatory hurdles and localizing its own technology.
Also Read: iOS 18 Features.